PTA Restaurant Week is a two-week dining promotion run with school PTAs and the restaurants around them. Participating restaurants publish a special Restaurant Week menu, and a share of the value of every Restaurant Week item they sell — 10–25%, depending on the location, and every location shows its rate — goes straight to the PTA of the school they have partnered with.
The model is NYC Restaurant Week, which started in 1992 and has since spread worldwide. What is different here is where the money lands: not in a marketing budget, but in the hands of a PTA a few blocks away — funding the field trip, the library books, the classroom supplies that the district budget does not stretch to.
It costs a school or a PTA nothing. It has never cost a school or a PTA anything, and it never will. Restaurants joined this first edition for free.
Schools already run one-night restaurant fundraisers. PTA Restaurant Week turns them into a two-week community event: instead of one restaurant on one night, restaurants across the neighborhood raise money for local schools at the same time, so schools raise much more, all at once. The more schools and restaurants that join, the more noise the community makes — more families get involved, schools raise more money, and restaurants that show up for their community earn new regulars. Everyone wins.
The first edition runs November 2–15, 2026 in South Florida (some locations run select dates). An April 2027 edition is being planned, and the model is built to grow to schools across the country. Share your meal with #DineForYourSchool and tag your school.
How it worksFour moving parts, and the PTA never handles a fundraiser stall.
A school signs up
The PTA invites restaurants near the school — we help with the invitations.
Restaurants build a menu
Each restaurant publishes a Restaurant Week menu — prix-fixe or à la carte — for the two weeks of the edition.
Families eat out
Dine in, take out or pick up between November 2–15, 2026 (some locations run select dates). Order anything from the Restaurant Week menu.
The PTA gets paid
A share of the value of those items — 10–25%, depending on the location — goes from the restaurant straight to the PTA. We never touch the money.
Our partnersThe businesses paying for the banners, the printing and the advertising, so that every dollar a restaurant donates can go to a PTA.
Locality Bank
A Fort Lauderdale business bank built by local bankers, lending to the companies that keep South Florida working.
PIPA — Portuguese International Parents Association
The Portuguese-program parents of Ada Merritt K-8 Center, who asked their favorite restaurants to join by name.
Miami Mom Collective
A community for Miami moms, sharing local events, family guides and recommendations across Miami-Dade.
Miami Be Happy
A Miami community and events network connecting local families and businesses.
What each side does
The school & PTA
Get the principal’s sign-off, invite neighborhood restaurants (we help), hang the banner at the entrance and the car line, tell your families through the channels you already use, and report each restaurant’s donation total back to us at the end.
The restaurant
Publish a Restaurant Week menu for the edition and hand the PTA a share of the value of every Restaurant Week item sold — 10–25%, set by each location. There is no fee for this first edition.
PTA Restaurant Week
Directory listing, co-branded social assets, digital advertising and PR outreach for the edition, plus printable menus and table tents for any restaurant that wants to print them. We never hold or handle the donations.
Vision Venture Advisors
Vision Venture Advisors builds and grows new ventures. It developed the PTA Restaurant Week model and organizes each edition together with local partners, so the program can grow city by city. The South Florida edition is produced by PTA Week Corp.
Emerson Silveira
Born in São Paulo, Emerson Silveira moved to New York City in 1992 and studied computer science and design at Parsons while working in some of New York City’s finest dining rooms. Back in Brazil he studied marketing at Anhembi Morumbi and, in 2007, founded Restaurant Week in São Paulo. In 2008 it went national as Brasil Restaurant Week, with Mastercard as its founding sponsor. Under his leadership it grew past 1,800 restaurants and, at its peak, ran 32 editions a year, with sponsors and partners including Sodexo, Nespresso and Volkswagen, among many others. He left the company in 2013; Brasil Restaurant Week still runs today.
In November 2014 he moved to Boca Raton. Twenty years of restaurant weeks taught him that the neighborhood shows up when you give it a reason. PTA Restaurant Week, produced by PTA Week Corp., is that idea rebuilt around school PTAs, starting in his own South Florida backyard.
PTA Restaurant Week is organized and developed by Vision Venture Advisors and produced by PTA Week Corp. It is not affiliated with or endorsed by the National PTA or the Florida PTA.
