About

Built by someone who's done this before.

PTA Restaurant Week isn't a first attempt at a restaurant-week format — it's built on two decades of hospitality experience and a national restaurant week that actually scaled.

Emerson Silveira, Founder and Creator of PTA Restaurant Week

Emerson Silveira

Founder and Creator

Emerson Silveira was born in São Paulo, Brazil. He moved to New York City in February 1992 — the same year NYC Restaurant Week was created — and studied Computer Science and Design at Parsons University while working across multiple startup ventures in Manhattan's competitive fine-dining industry.

He moved back to São Paulo in 2002, studied marketing at Anhembi Morumbi, and in 2005 launched Brazil's first national restaurant-week event, Restaurant Week Brasil. He grew it to more than 1,500 restaurants across 19 city editions a year, with sponsors including Mastercard.

He later became a partner at Restorando.com, the fast-growing Argentine restaurant-tech investment group. In November 2014, Emerson moved to Boca Raton, Florida.

"I watched NYC Restaurant Week get created in 1992, then spent a decade building the same idea into Brazil's largest restaurant week. PTA Restaurant Week takes everything that worked in both — and points it at something that funds local schools instead of just filling tables."

He brings over 20 years of hospitality and service-industry experience across the Americas, plus a decade of experience opening international markets in EdTech, to this launch of PTA Restaurant Week — starting in his home market of South Florida.

The track record

A timeline of the experience behind PTARW — from watching restaurant week get invented, to building one from scratch.

1992
New York City
Moves to NYC the year Restaurant Week launches; studies at Parsons while working in Manhattan fine dining.
2005
São Paulo
Launches Restaurant Week Brasil, the country's first national restaurant-week event.
2013
1,500+ Restaurants
Restaurant Week Brasil reaches 19 city editions a year, sponsored by Mastercard.
2014
Boca Raton, FL
Partners at Restorando.com, then relocates to South Florida — home base for PTARW today.
2026
PTARW Launch
Brings the model to school PTAs across Palm Beach, Miami-Dade & Broward counties.

Leadership

Emerson Silveira, Founder and Creator
Flavia Cappra, Co-Owner & CFO

PTA Week Corp. owns the PTA Delivery Week, PTA Restaurant Week, and PTA Week brands.

Why it's different

Most restaurant weeks are city-wide tourism promotions. PTARW is built specifically for the neighborhood around a school — sized for franchises and independents alike, and structured so every dollar's charitable impact is traceable back to one PTA.

Questions about the program?

Emerson personally answers restaurant, school, and sponsor questions during the launch.

Email Emerson Contact Page